Good Dye Young's semi-permanent dye formulas boast nourishing sunflower extract, while more commitment-free options like the I’m Bored Hair Makeup come infused with aloe vera and soy proteins.
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“We are uber conscious of what we are putting into our products as well as how they perform on the hair, so it’s important that we have someone who stands behind a chair full time developing and believing in the products we put out there,” O’Connor says.
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As much as Good Dye Young is a celebrity hair brand, it’s also co-founded by a professional hairstylist, and the brand counts several professional hairstylists and colorists as members of its product development team. With a full range of products and a rainbow of 24 semi-permanent colors, Good Dye Young is only gaining momentum, recently solidifying a partnership with Sephora. Other brands you'll love: Manic Panic, Overtone, Aura Most popular products: The Semi-Permanent Colors in Ex-Girl, Rock Lobster, and Toxicity, as well as the Hair Lightening Kit.įun fact: The brand's first color was an orange dye named Riot, which was in homage to the color O'Connor created on Williams’s hair for Paramore’s Riot album. Good Dye Young-branded merch (including hoodies, candles, and mystery boxes, among other items) runs between $8 and $50.īest known for: Semi-permanent hair dyes in vivid tones with a generous pigment load, and of course, Williams’s own creative color choices. Pricing: $12 to $30 for hair color, color accessories, and hair care. Appropriately, the very first Good Dye Young product was a bright orange tone-named Riot, of course-which was an exact match to the shade Williams rocked during Paramore’s Riot era.įounded: By Hayley Williams and Brian J. Once O’Connor and Williams got into the lab, it was important that the line adhered to a vegan, clean, cruelty-free standard while also delivering the high-impact hues that the duo collaborated on for years. “All of the past work Hayley and I have done together has always been and is still used as an inspiration point as we create products together.” From the first glance, the musical influence is apparent-shade names like Blue Ruin, Ex-Girl, and Steal My Sunshine read like a playlist with the coolest track listing at full volume.
“We actually started formulating products when we were on tour in the back of the tour bus,” O’Connor, who is also the brand's Chief Innovation Officer, says. The goal was (and is) to create salon-quality products that people can use at home to further their self-expression. From the star’s trademark fire-hued strands to her teal-toned crop, each and every style was a creative collaboration between the two.Īfter countless sessions mixing other brands’ hair colors to achieve their desired effect, the idea dawned on the duo: Instead of compromising by having to mix different formulas, why not create their own? And with that, Good Dye Young was born. O’Connor had been working together for years to create Williams’s iconic Paramore-era looks. The collaboration just made sense. Hayley Williams (yes, that one) and makeup artist, hairstylist, and colorist extraordinaire Brian J.
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